Supports your baby's motor development
Meet Moova - the patent-pending baby carrier that gives your child the freedom to explore the world
The first baby carrier that actively supports your baby's motor development. Designed to allow freedom of movement from day one - Created with care.
Moova Balance
Your baby can move freely
The adjustable panel allows your baby to support their own head and back while keeping their arms and hands free to explore the world. It helps strengthen your baby’s motor development.
Easy and comfortable
The baby carrier is easy to put on and comfortable to wear. The crossed shoulder straps and smart magnetic buckle ensure even weight distribution and great support. Simply slip the straps over your head, fasten the waist belt - and you’re ready to place your baby in the carrier safely and effortlessly.
Perfect for holidays
Thoughtfully made from 100% GOTS-certified organic cotton and certified according to OEKO-TEX® Standard 100 — a material we’re proud of. Soft, responsible, and breathable — even on warm summer days. The adjustable panel also helps improve airflow around and between you and your baby
Meet the founder
As former Chief Science Officer for one of the world’s largest baby carrier companies, and author of several respected scientific articles, Dr. Henrik Norholt set out on a deeply personal journey: to understand how baby carrying might influence a baby’s motor development.
What he discovered both surprised and unsettled him. The research was clear — and troubling. Most modern baby carrier designs simply don’t align with what infants actually need in their earliest months: freedom to exercise their gradually developing ability to control first their head, then their upper body, and eventually to use their arms and hands to reach, explore, and connect with the world. These milestones unfold within the baby’s first six months — a time that forms the very foundation for later social and cognitive growth.
And yet, the available baby carriers meant to support this stage were doing the opposite.
That realization marked the beginning of Moova.
Together with leading experts in ergonomic design and garment construction, Dr. Norholt spent years developing something different: a carrier that honours what babies are truly capable of — and what they deeply need and desire. The result is Moova: a patent-pending baby carrier design that supports infants’ natural motor development through gentle, adaptable structure — offering freedom of movement from the very beginning.
At the same time, it’s designed with the realities of parenting in mind: simple to put on, deeply comfortable, and safe.
Moova also addresses the challenges that make so many parents give up on baby carrying entirely: babies who resist being carried from 3–4 months of age, the controversial forward-facing position around 5–12 months, and carriers that are so complicated they end up on the shelf.
Moova was created to change that — with empathy, science, and a deep respect for the connection between you and your child.
STATEMENTS
— Christina, NurseA brilliant product and truly personal, attentive service. Every time I’ve reached out to Moova, the response has been warm, supportive, and full of care. It feels safe and genuinely human — something you don’t often experience these days.
— Cecilia, DoctorI've honestly been SO happy with the baby carrier. My little boy has been able to move freely instead of feeling restricted, and I’ve been able to adjust the carrier as he grew and got stronger in his back and neck. He’s really thriving both motorically and in terms of language development.
— Helena, Social Media ManagerEffortless to use! A beautifully simple carrier that our son truly enjoys. I especially appreciate how easy it is to put on by myself. We’re genuinely very happy with it.
— Esben, Patent Agent"Perfect for our curious boy: We chose Moova because we were looking for a baby carrier for our curious son where he didn't have to sit facing forward."
