About Moova
A whole new understanding of baby carrying
Moova's design is based on the latest research into infant motor development and represents a new and expanded understanding of what baby carrying can do for your child's development.
Research has already shown that baby carrying strengthens your child's social skills, promotes breastfeeding and contributes to healthy hip development.
Your child's motor development is important
Motor development is both about gross motor skills – the ability to hold first the head, then the upper body and then the whole body upright and to move around in the environment, and fine motor skills – the interaction between eyes, arms, hands and mouth that your baby uses to explore and become smarter about everything between heaven and earth – toys, plants, animals.
Research shows that the more coordinated opportunities you give your baby to practice these emerging skills, the better your baby's motor development progresses. And that there are connections between your baby's motor development and then later language and cognitive skills and even academic performance in youth and adulthood.
Moova strengthens your child's motor development
Recent research shows that your child's ability to sit upright develops gradually from the head down the spine. In the Moova carrier, the back panel is adjustable so that your baby achieves the optimal balance between support and freedom of movement. Thereby you give your baby the opportunity to activate his muscles and nerve pathways in the head, neck, back, shoulders and arms. It also strengthens your baby's core muscles and promotes your baby's ability to sit upright on his own.
Your baby can freely turn his head and take in the outside world. At the same time, arms and hands are free to explore toys you can hang from the shoulder strap or plants and animals – everything your child needs to get to know when you go out into the world. Unforgettable moments and the best nourishment for your baby's sensory apparatus and brain.
"We want to give parents the knowledge and tools to support their infant's motor development."
We are inspired by Professor Karen Adolph: “Motor development is embodied, embedded, enculturated and enabling” .
We believe that parents can help their children develop not only a strong core of security and love, but also give them the physical and cognitive skills needed for a rich, healthy and long life.
Motivation 1
Actively using a baby carrier to promote motor development in infants is a new and promising scientific field that Moova is pursuing through international collaboration with research institutions.
Motivation 2
We expect to see better gross and fine motor development in infants and fewer of the unfortunately relatively frequent negative consequences of the safest sleeping position for infants – on their backs.
Motivation 3
Based on the already proven links between early motor development and later cognitive, language and academic abilities, we also hope to investigate the long-term effects of using the Moova baby carrier.
Motivation 4
We also hypothesize links between early inactivity (container syndrome) and later physical inactivity – a major public health challenge. Moova counteracts this early pacification of the infant and may thereby contribute to a longer, healthier, physically active life.
